Real Estate Marketing

Learning Outcomes

Students will learn how to define and reach their target audience. Students will understand the importance of branding and market placement. Students will learn the various marketing strategies and discuss the strengths and weaknesses of each.

Major Topics

Identify the target audience. Understand the needs of the market and learn how to approach and address the target in the most effective manner. Review and discuss the strategies and the success rates in the various markets. Students will work through real world examples and discuss the marketing potential with each.